Engaging Two Audiences

Website Copy for Operis Workforce

Meet The Client

Operis Workforce was a new recruitment company in search of website copy that set them apart as a modern, progressive option without straying too far into informal or unprofessional copy.

This client presented a unique challenge: Because they have both B2B and B2C services, they needed home page copy that would be compelling for each of their unique target audiences and direct the reader to the right content for them.

Step 1

Consult Call

First, I met with the Operis team to dive deeper into their company, target audience, and goals. I posed intentional questions to help me understand what they offered their clients, why clients benefited from their services, and what set them apart from their competitors.

Kaleigh was great to work with! She asked the right questions in order to understand who we are and what we wanted to say.
– Maria Operis, operisworkforce.com

Step 2

Project Prep

Next, I presented my ideas and strategy. This gave the client an opportunity to review and speak into the direction of their website copy before investing in the actual copywriting. The strategy included notes on the client’s brand voice and unique selling proposition, as well as a specific plan for targeting multiple audiences in the copy.

As a startup company, she helped us put into words the brand we were trying to convey. She was very personable, easy to work with, and quick with copy delivery.
– Maria Operis, operisworkforce.com
Step 3

Compelling Copy

Once the client approved the strategy, I moved forward with writing the copy to fit the strategy. I started with clear, concise banner copy to immediately communicate the brand story and unique selling proposition. Then, I funneled each audience to a new page where I presented the brand story with a focus on what mattered most to that audience.
Her writing didn’t require many edits or revisions, but when it did, she was able to deliver exactly what we wanted in a timely manner. We thoroughly enjoyed working with Kaleigh and we would highly recommend her!
– Maria Operis, operisworkforce.com

Now, It’s Your Turn

Are you ready to take your copy from good to great and achieve your business goals? Schedule a consult below to tell me more about your brand and what you’d like to accomplish with your online presence.

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