Engaging Two Audiences
Website Copy for Operis Workforce
Meet The Client
Operis Workforce was a new recruitment company in search of website copy that set them apart as a modern, progressive option without straying too far into informal or unprofessional copy.
This client presented a unique challenge: Because they have both B2B and B2C services, they needed home page copy that would be compelling for each of their unique target audiences and direct the reader to the right content for them.
Next, I presented my ideas and strategy. This gave the client an opportunity to review and speak into the direction of their website copy before investing in the actual copywriting. The strategy included notes on the client’s brand voice and unique selling proposition, as well as a specific plan for targeting multiple audiences in the copy.
– Maria Operis, operisworkforce.com
Now, It’s Your Turn
Are you ready to take your copy from good to great and achieve your business goals? Schedule a consult below to tell me more about your brand and what you’d like to accomplish with your online presence.