Kaleigh Cox

How a Dentist Won My Trust with Just 9 Words (It Will Work on Your Customers, Too!)

How a Dentist Won My Trust with Just 9 Words (It Will Work on Your Customers, Too!)

Earning your customers’ trust is an important undertaking for any company. But for business owners in certain industries, it can really feel like an uphill battle. Car dealerships. Financial service providers. And, yes, dentists. No one feels at ease with a noisy drill in their mouth, pausing to spit mid-conversation, or biting down on uncomfortable […]

Do You Really Need to Pay for Customer Research?

Do You Really Need to Pay for Customer Research?

Do you know how your customers find you? Can you list the problems you help them solve? What about your customers’ income level and educational backgrounds? Whether they use iPhones or Androids? Their favorite coffee shops? Where they vacation in the summer? This may seem like way more information than you’d ever need to know, […]

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