Professional Yet personal

Website Copy for American Nuts

Meet The Client

When American Nuts decided to update their website copy, they knew they wanted to better engage and educate prospects on their growth and newly available services.

They wanted to communicate their position as a large, well-established wholesale supplier, but they also wanted engaging copy that highlighted the personalized customer experience and support that set them apart from competitors. They needed copy that was professional yet personal.

Step 1

Consult Call

First, I collaborated with the company’s Director of Research & Development to ensure I understood the company’s many products and services. Like many of my clients, this one was in an industry that was entirely new to me, so it was important I understood both the industry as a whole and what made this organization unique before getting started.

Can’t say enough about how great it was to have Kaleigh working on our project. She is a true professional, and provided service that was beyond my expectations.
– Koko,

Step 2

Project Prep

Next, I compiled my notes and research and strategized how I would tell the full brand story while keeping the copy concise and reader-friendly. By submitting my work one page at a time, I kept the client updated and in full control of the direction of their copy.

We had constant communication throughout the entire process, in the past when I have worked with other writers this had been a major issue. With Kaleigh there was not a moment where I was left in the dark, deadlines were all met on time and I was given updates throughout the entire process.
– Koko,

Step 3

Compelling Copy

Instead of using an impersonal, brochure-style approach, this website copy tells an engaging, informative story and boosts credibility. From the moment they land on the home page, prospects can see that this company will provide the services they need and the experience they deserve.

It was great to work with a writer who put a lot of effort in understanding what I needed and what I was looking for, and lastly to deliver a final product that met all of those requirements. I no longer have to stress about finding a content writer for our company, I have found my go-to in Kaleigh!
– Koko,

Now, It’s Your Turn

Are you ready to tell the story of all you do for your customers—without boring them in the process? Schedule a consult below to tell me more about your company and website.

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